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SEO

SEO

Course Duration

4 Months

The SEO (Search Engine Optimization) Course focuses on teaching the strategies and techniques used to improve the visibility and ranking of websites on search engines like Google, Bing, and Yahoo. This course is ideal for aspiring digital marketers, entrepreneurs, and content creators looking to drive organic traffic to their websites.

Course Objectives

Introduction to SEO

  • What is SEO?
  • Importance of SEO for Websites
  • Types of SEO: On-page, Off-page, and Technical SEO

How Search Engines Work

  • Understanding Search Engine Algorithms
  • Crawling, Indexing, and Ranking Processes
  • Introduction to Google Search Console and Bing Webmaster Tools

On-Page SEO

  • Writing SEO-Friendly Content
  • Optimizing Meta Titles, Meta Descriptions & Header Tags
  • URL Structure and Internal Linking
  • Image Optimization (alt tags, file names), etc…

Off-Page SEO

  • Building High-Quality Backlinks
  • Guest Blogging and Outreach Strategies
  • Social Media’s Role in SEO

Keyword Research

  • Importance of Keywords in SEO
  • Using Keyword Research Tools
  • Types of Keywords: Short-tail, Long-tail, and LSI keywords
  • Competitive Analysis for Keywords

Local SEO

  • Importance of Local SEO for Businesses
  • Google My Business Setup and Optimization
  • Managing Reviews and Local Citations & etc…

Technical SEO

  • Optimizing Site Speed and Performance
  • Mobile-Friendliness and Responsive Design
  • Fixing Broken Links and Crawl Errors
  • Structured Data and Schema Markup
  • Content Marketing and SEO
  • Analytics and Performance Tracking

Career Opportunities After the Course

  • SEO Specialist
  • SEO Executive
  • E-commerce SEO Analyst
  • Digital Marketing Executive
  • Social Media Manager
  • Freelance SEO Consultant

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