Digital Marketing

Introduction to Digital Marketing

• What is Digital Marketing?
• Difference between Traditional and Digital Marketing
• Importance and Scope of Digital Marketing in Today’s World
• Understanding the Customer Journey and Sales Funnel

Search Engine Optimization (SEO)

• On-Page and Off-Page SEO Strategies
• Keyword Research and Tools (Google Keyword Planner, SEMrush)
• SEO Analytics and Reporting
• Technical SEO and Core Web Vitals Optimization

Search Engine Marketing (SEM)

• Introduction to Google Ads (PPC Campaigns)
• Keyword Bidding and Quality Score
• Types of Campaigns: Search, Display, Shopping, and Video Ads
• Measuring ROI and Optimizing Campaigns

Social Media Marketing (SMM)

Strategies for Social Media Platform Creating Effective Ad Campaigns on Social Platforms Social Media Analytics and Engagement Strategies Building Brand Awareness through Storytelling

Social Media Optimization (SMO)

• Optimizing Profiles for Better Visibility
• Content Creation Strategies for Different Platforms
• Using Hashtags and Trends to Increase Reach
• Scheduling Tools like Hootsuite and Buffer

Marketing and Tools

• Content Marketing
• Email Marketing
• Affiliate Marketing
• Web Analytics
• E-Commerce Marketing
• Mobile Marketing